Introduction
This summer, we were proud to be part of the spectacular Hong Kong season of Cirque du Soleil's KOOZA presented by UBS at the Central Harbourfront. After a seven-year absence, the world-renowned circus company made its grand return to Hong Kong, proudly supported by local Production partners Harbour Mast Productions, Great Entertainment Group and Mast International. For Zicket, this represented an extraordinary opportunity to work alongside one of the most internationally recognised entertainment brands in the world.
Across 64 shows, Cirque du Soleil's KOOZA presented by UBS captivated Hong Kong audiences with its unique blend of acrobatics, music, and theatrical performance. As the lead ticketing partner, Zicket helped deliver smooth operations, effortless customer journeys, and the overall success of the season.
Challenges
Managing International Brand Expectations: Working with a globally recognised brand like Cirque du Soleil required meeting the highest standards of operational excellence and brand protection.
Complex Multi-Tiered Operations: The scale and complexity of KOOZA demanded comprehensive solutions spanning ticketing, box office operations, extensive reseller networks, and all onsite F&B and merchandise operations.
High Volume Demand Management: The excitement surrounding Cirque du Soleil's return generated exceptional interest and ticket volumes, requiring robust systems capable of handling peak demand without interruption.
Seamless Multi-Channel Integration: Coordinating sales across multiple platforms while maintaining consistent pricing, inventory management, and customer experience standards.
Operational Excellence Under Pressure: Delivering flawless performance across all touchpoints throughout the entire season, with zero tolerance for system failures or operational disruptions.
Solutions
Comprehensive Ticketing Infrastructure: Zicket implemented a complete end-to-end ticketing solution, managing everything from initial sales strategy to final show operations, ensuring seamless ticket purchasing experiences across all channels.
Extensive Reseller Network Management: We coordinated and managed a large network of resellers and OTA partners, expanding reach while maintaining brand consistency and operational standards throughout all distribution channels.
On-site Operations Excellence: Beyond ticketing, Zicket powered all onsite F&B and merchandise operations, providing integrated POS systems and ensuring smooth customer experiences from entry to exit.
Marketing Support Across All Channels: Leveraged Zicket's full suite of marketing channels, including our website, social media platforms, email newsletters, and paid advertising campaigns to amplify reach and drive ticket sales.
Real-Time Support and Management: Provided continuous operational support throughout the season, with dedicated teams managing everything from daily sales coordination to live event support, ensuring consistent excellence across all 64 shows.
Successes
Flawless Technical Performance: Achieved 0 downtime across all systems throughout the entire season, ensuring uninterrupted service for over 120,000+ tickets sold across 64 shows.
Comprehensive Service Delivery: Successfully managed all aspects of the customer journey, from initial ticket purchase through to onsite F&B and merchandise experiences, maintaining Cirque du Soleil's world-class standards.
Seamless Multi-Platform Integration: Delivered consistent experiences across all sales channels while coordinating complex reseller networks and maintaining real-time inventory accuracy.
Marketing Excellence: Maximised reach and engagement through strategic deployment of all available Zicket marketing channels, contributing significantly to the season's overall success.
Operational Resilience: Demonstrated the ability to handle high-volume, high-stakes events with complete reliability, reinforcing Zicket's position as Hong Kong's premier event technology provider.
Impact
The successful return of Cirque du Soleil KOOZA presented by UBS to Hong Kong after seven years demonstrates Zicket's capability to deliver world-class solutions for internationally recognised entertainment brands. Our comprehensive approach, covering everything from ticketing strategy to onsite operations, enabled Cirque du Soleil to focus on what they do best: creating magical experiences for audiences.
The partnership showcased how the right technology and operational support can seamlessly integrate with creative excellence, ensuring that every aspect of the customer journey reflects the high standards that audiences expect from both Cirque du Soleil and Hong Kong's entertainment scene.
Looking Forward
Working alongside Harbour Mast Productions to bring Cirque du Soleil back to Hong Kong has been an incredible privilege. This partnership reinforces our commitment to supporting world-class entertainment experiences in Hong Kong and demonstrates our readiness to handle events of any scale and complexity.
As Hong Kong continues to re-establish itself as Asia's premier entertainment destination, partnerships like this showcase the city's capability to host and support international productions with the technical excellence and operational sophistication they demand.
Conclusion
The return of Cirque du Soleil KOOZA presented by UBS to Hong Kong represents a perfect alignment of creative brilliance and operational excellence. Through comprehensive ticketing solutions, seamless onsite operations, and unwavering technical reliability, Zicket was proud to play a crucial role in bringing this spectacular show to Hong Kong audiences.
This partnership demonstrates that with the right technology, dedication, and attention to detail, even the most complex international productions can achieve flawless execution. We look forward to continuing to support world-class entertainment experiences that make Hong Kong a truly magical place to experience live performance.